Broadcasts and templates

Official WhatsApp templates are approved message shapes that let a business start a conversation outside the 24-hour customer-service window. They are a category system, not free-form advertising.

Write templates you would be comfortable reading aloud to one customer. The approval is WhatsApp's; the tone is yours.

Build the audience from the same customer records the inbox uses. Segments are queries, not exported spreadsheets.

Launch the broadcast from the Broadcasts page. Jobs are claimed by a dedicated worker and sent with template messages.

Every run records queued, sent, delivered, and failed per recipient. The failed list is list hygiene: prune or fix those contacts before the next send.

Broadcast completion and failure are themselves automation triggers, so a downstream action (internal notification, task creation) can follow automatically.